ScaleX Marketing — Marketing execution for B2B SaaS
// Monthly marketing campaigns

We scale B2B SaaS marketing.

Operator-led marketing services. Run the marketing projects and campaigns you always wanted with help from experienced marketers.

See pricing Get in touch →
// Tools we use & love
HubSpot
Clay
Ahrefs
Claude
LinkedIn
Google
WordPress
Notion
Lovable
// What we do

We solve marketing operations.

ScaleX steps in as your marketing operations layer. Owning the deliverables, results, and building the systems most agencies only advise on.

/01

Martech & stack architecture

We audit what you run, kill what you don’t use, and connect the rest into one system with a single source of truth.

/02

Marketing operations

We fix lifecycle, lead flow, data hygiene, segmentation, and campaign plumbing processes.

/03

Marketing automation

Routing, enrichment, scoring, and handoff wired end to end. We set up the tools and automate the processes of marketing, and sales handoffs.

/04

Reporting

We build for you the source of truth: marketing reporting, analytics, and results from marketing.

// Pricing

Four ways to work with ScaleX.

Every plan bundles a fixed number of monthly campaigns. Ongoing execution, monthly deliverables, and flexible projects.

Start-up
€1,000/mo
1 campaign per month
Call cadence1 biweekly call
AccessEmail
TeamSenior marketing operator
Best fit for:
Founder testing a channel.
Scale-up
€2,000/mo
3 campaigns per month
Call cadence1 biweekly call
AccessEmail + Slack
TeamTeam of marketing specialists
Best fit for:
Small team with tight priorities.
SaaS Ops
€3,500/mo
5 campaigns per month
Call cadenceWeekly call
AccessEmail + Slack
TeamMulti-specialist growth team
Best fit for:
No in-house marketing hire.
Custom
Let’s talk
Bespoke campaign mix
Call cadenceWeekly + on-demand
AccessPriority Slack
TeamYour embedded growth function
Best fit for:
Scaling company needing team support and advisory.

Why campaigns

Campaigns focus on one channel or one marketing tactic where you need operational support. We come in and help deliver. Every campaign ships specific deliverables each month, and the focus of the campaign can shift month by month based on what your business needs.

Start small. Add campaigns as you grow.

// How it looks in practice

Three examples for each plan.

The campaign mix depends on where you’re trying to grow. Here are the combinations we run most often at each tier.

Start-up
€1,000/mo · 1 campaign
Growth Diagnostic
Full Marketing Audit
For stalling companies looking for the next growth lever. Monthly ICP work, competitive positioning, and prioritised opportunity mapping.
Founder Presence
LinkedIn Optimization & Founder Brand
Turn your personal brand into pipeline. Eight to twelve posts per month planned, drafted, and staged. Engagement strategy included.
KPIs & Reporting for Marketing
Marketing Reporting & KPIs
The source of truth for your marketing. Monthly dashboards, KPI tracking, insights, and one working report your team actually reads. You stop guessing what is driving pipeline.
Scale-up
€2,000/mo · 3 campaigns
Marketing Automations Project
3 campaigns · Automation build
Automate lead qualification or complex lead distribution in a CRM you already use. Or build processes and SOPs for YouTube scripts, social media posts, and other content workflows. Ships as a focused 3-campaign project.
Retention Bundle
Email Lifecycle + Newsletter + Reporting
Get more revenue out of the database you already own. Re-activation, nurture, and a running source of truth for what is working.
Foundation Bundle
Full Marketing Audit + Reporting + Tracking
Start with strategy, wire the measurement. Ideal for companies that need direction and clean data before spending on channels.
SaaS Ops
€3,500/mo · 5 campaigns
Full Growth Ops
Reporting + Tracking + ABM Light + Email Lifecycle + Case Studies
Complete outbound and retention machine. Measurement, targeted outreach, database re-activation, and proof shipping every month.
Organic Compounding
AEO + Full SEO Program (3) + Reporting
Compounding organic visibility across search and AI. Technical SEO, content, GEO optimisation, all measured and reviewed monthly.
Paid Growth Machine
PPC High Volume (3) + Tracking + Reporting
For companies running €10K+/mo in ad spend. Partner-delivered paid media, fully instrumented, with strategy and reporting owned by us.
// The campaign menu

Fifteen campaigns you can turn on.

Grouped by outcome. Pick the mix that fits your business. Each campaign is a channel or marketing action.

Campaigns with a 🤝 may include our expert network of long-time partners for part of the work. Transparency and honesty is part of who we are.

// Foundation
Marketing Reporting & KPIs 🤝
1 campaign
Monthly dashboards, KPI tracking, insights, and one working report your team actually reads. You stop guessing what is driving pipeline.
Analytics & Tracking Ops 🤝
1 campaign
GA4, GTM, Hotjar, LinkedIn and Meta pixels, events, and conversion tracking. Ongoing QA so your data stays trustworthy.
Full Marketing Audit
1 or 2 campaigns
Growth diagnostic for stalling companies. ICP definition, competitive positioning, and prioritised opportunity mapping every month.
// Demand generation — Organic search & content
Technical SEO 🤝
1 campaign
Crawl reports, indexation fixes, broken link cleanup, site architecture, and Core Web Vitals monitoring. Small compounding fixes.
AEO / AI Visibility 🤝
1 campaign
Optimisation for ChatGPT, Perplexity, Gemini. Entity building, structured data, and content restructuring for AI parseability.
Full SEO Program 🤝
3 campaigns
Strategy, content, and reporting under one program. Two to three optimized articles per month, keyword strategy, on-page work.
Content & Blog
1 campaign
Editorial calendar, ghostwriting, publishing. Two blog posts per month written to your voice, briefed and shipped.
Newsletter
1 campaign
Writing, sending, and growing your newsletter list. Four editions per month by default. Subject line iteration and list hygiene included.
// Demand generation — Outreach & presence
LinkedIn Optimization & Founder Brand 🤝
1 campaign
Profile optimisation, content calendar, founder voice. Eight to twelve posts per month planned, drafted, and staged for review.
ABM & Outreach
1 or 2 campaigns
Targeted outreach to high-value accounts. Light covers 20-50 accounts, Advanced covers 100+ with deeper enrichment. Tool costs billed separately.
Cold Outbound
1 campaign
Volume outbound, partner-supported. Sequence writing, list building, delivery infrastructure, and weekly reporting.
// Demand generation — Paid (partner-delivered)
PPC (High Volume) 🤝
2 or 3 campaigns
Paid search, display, LinkedIn, and remarketing at scale. For companies running €10K+/mo in ad budget. Ad spend paid to platforms.
// Demand capture & growth
Website & Landing Page CRO 🤝
1 campaign
Two landing pages per month, one A/B test cycle. Copy, layout, CTA, and form optimization tied back to conversion metrics. Partner-delivered.
Email / Lifecycle & Re-activation
1 campaign
Planning plus two email campaigns per month. Re-activation, product update comms, lifecycle nurture, or upsell campaigns.
Case Studies & Customer Proof
1 campaign
One case study per month. Customer interview, narrative writing, and deployment across website, sales decks, and social.
// How we work

Diagnose. Build. Run. Results.

STEP 01

Diagnose

We understand how your business runs, what your true KPIs are, and how you generate revenue today. Then we map what is working and what is not: the stack, the handoffs, the reporting.

STEP 02

Build

We build the operational layer: tools connected, workflows automated, reporting that traces back to pipeline.

STEP 03

Run

We own the function and ship every month. Fix a leaking system, build a team, automate your processes.

STEP 04

Results

We focus on goals. We own results. We deliver against measurable deliverables every month. Every campaign traces back to what matters for your business.

// Who’s behind ScaleX

Operator-led with a team of experts.

ScaleX comes with people who have done it before. Being inside big and small SaaS, running the machine.

Founder & lead operator

Nick Malekos

Strategy · Martech · Automation · Reporting

Nick has more than 10 years of experience in B2B SaaS and Tech companies, running both strategy and implementation. Taking early-stage or maturing SaaS towards 8-figure ARR scaling, and specializing in building the technical and strategic foundations that make growth happen.

LinkedIn ↗
// Let’s talk

Tell us what’s going on.

Drop us a line and walk us through what you are working with. The stack, the team, the goals, whatever is stuck. The more context, the faster we can figure out if we are the right fit.

You’ll hear back within two business days. If we are not the right fit, we’ll usually point you somewhere better.